Aashima Saluja, Business Development Director at Probability Gaming, is in charge of both internal and external communications, leads conversion, creating business opportunities in new and unexplored markets, client handling and management.

She’s also responsible for generating and nurturing crucial leads, create and adhere to marketing strategies and managing & building a well-shaped corporate culture.
Besides, she has taken a key role in shaping HR division including recruiting and compliances, conducting workshops, corporate training and team development activities at the company.

She started her career with Probability Gaming in 2017 as Busienss Development executive, jumped to BD Manager in 2018 and finally securing well deserved Business Development Director in 2020.

Earlier in her career, Aashima held multiple leadership positions at various channels and able to adapt a fast paced continually changing work environment while managing multiple priorities. Having spent more than 3 years of experience working in marketing and public relations positions, Aashima brings a wealth of experience to her role in a fascinating casino industry working with talented multidisciplinary teams.

Well organized, with a can-do attitude, she is tasked with improving the B2B customer experience and is particularly keen to create, build and deliver industry leading products.
Outside of work she enjoys climbing and going to gigs. She enjoys writing blogs, travelling and discovering new food spots.